Digital Performance Marketing
- : SH / HR / 1564
- : Digital Performance Marketing
- : Marketing & Advertisement
- : MBA
- : 7+ years
- : Bangalore/Gurgaon
- [email protected]
- : Send Mail with Job Code
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Job Description - Digital Performance Marketing
Qualifications and Skills:
An MBA in Marketing & Advertisement from a recognized college/ university.
More than 7 years of relevant experience.
Roles and Responsibilities:
Conceptualization and execution of Business Calendars to enable lead generation and create brand awareness.
Project Management ownership. High degree of expertise in end-to-end campaign execution.
Collaborate with Sales/Marketing/Media/Sales Strategy to conceptualize and formulate the way forward for the brand.
Define business goals, digital media plans and calibrated spends.
Proactively manage and drive the annual budget process for digital and performance marketing related activity acrossclient bases.
Create and maintain appropriate dashboards towards demand generation performance tracking, budgets versus spends and other KPIs.
Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services, Google Analytics) and lead management processes across those systems.
Manage end-to-end landing page development and deployment,and troubleshoot when necessary.
Work with Brand, Product and Creative teams + external stakeholders to ensure timely briefs are delivered to the agencies.