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Digital Performance Marketing
Digital Performance Marketing
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- : SH / HR / 1564
- : Digital Performance Marketing
- : Marketing & Advertisement
- : MBA
- : 7+ years
- : Bangalore/Gurgaon
- [email protected]
- : Send Mail with Job Code
Job Description - Digital Performance Marketing
Qualifications and Skills:
- An MBA in Marketing & Advertisement from a recognized college/ university.
- More than 7 years of relevant experience.
Roles and Responsibilities:
- Conceptualization and execution of Business Calendars to enable lead generation and create brand awareness.
- Project Management ownership. High degree of expertise in end-to-end campaign execution.
- Collaborate with Sales/Marketing/Media/Sales Strategy to conceptualize and formulate the way forward for the brand.
- Define business goals, digital media plans and calibrated spends.
- Proactively manage and drive the annual budget process for digital and performance marketing related activity acrossclient bases.
- Create and maintain appropriate dashboards towards demand generation performance tracking, budgets versus spends and other KPIs.
- Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services, Google Analytics) and lead management processes across those systems.
- Manage end-to-end landing page development and deployment,and troubleshoot when necessary.
- Work with Brand, Product and Creative teams + external stakeholders to ensure timely briefs are delivered to the agencies.