Communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing and campaigns
Support the marketing manager in delivering agreed activities
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Organize and attend events such as conferences, seminars, receptions and exhibitions
Source and secure sponsorship
Liaise with designers and printers and organize photo shoots
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research, for example using customer questionnaires and focus groups
Develop relationships with key stakeholders, both internal and external.
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Monitor and report on competitor activity
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities