Problems faced by Start-up Companies



Challenge Faced by Startup's

November 04, 2017

A famous quote by Henry Ford goes like this, “Obstacles are those frightful things you see when you take your eyes off of the goal”. When your concentration is centered on your goals, then obstacles doesn’t matter nor do they make a difference. Same is the case with Start-up companies, they face terrible struggles in the initial phase.

According to recent reports, India now ranks third in the number of incubators and start-up companies after US and China. But the question is, how many of such companies tend to survive. Now, we all know Darwin’s theory of Survival of the fittest, we’ve also heard the statement, “A smooth sea never made a skilled soldier” Both these statements fit really well in the world of start-ups.

Here are some of the most common challenges faced by Start-up companies in India.

The major challenge is Competition,

Huge companies always have this, but when it comes to start-up companies, competition pose the biggest challenge for them. To come up with better and longer running ideas, a start-ups need some sort of competition or else they will be saturated with what they have and won’t try for more. In order to overcome this intense competition, start-up needs to play aggressively and efficiently to expand their business.

Suitable talents for your start-up

This again is a major challenge for start-up companies. Hiring suitable candidates for your firm plays a big role in the success ratio of your company. The synergy of an organization is of much significance. As we all know, there is a huge pool of aspiring candidates out there, all you need to do is find the best fit for them for your company. It may seem to be a tricky task though.

While selecting the suitable candidates, the organizations should always keep this in mind, “Birds of a feather flock together”. Hire the right candidate for the right position. If it’s the other way around, then things may go seemingly wrong. Wrong people and their deficiencies will definitely cost you a lot.

Customer is the King

The toughest hurdle faced by start-ups is nothing but gaining the trust of customers. A strong customer base will only act as an advantage to your company.

Good Partnership

Finding a good partnership is a real tough task and it takes a tough dividend on start-up companies. Start-ups need to check on a number of factors while collaborating with another company of the same community. It’s always advisable to collaborate with companies which have a good reputation in the market to retrieve maximum profit.


No one ever said it was going to be easy. The marketplace is always crowded and you never really know what your new contenders have come up with, until and unless you keep an eye on them. It’s always important to check what your competitors are doing which you’re not doing.

Strong Decision Making skills

This skill is a requisite in the start-up world. The start-up is a diverse place, a place where unexpected things happen at unexpected times. The founders of start-up companies shoulder a huge responsibility as they need to act quickly and they are the final decision makers. They make the final call in each and every single thing and hence decision making skills are a must.

Failure in Marketing

This is imperative for start-ups. Start-ups need to put enough amount of time in marketing. An effective marketing strategy is essential for start-ups in order to get a recognition in the public. This is the era of content marketing and all you need is some real good content which strikes a chord the moment someone reads it. The content should be simple yet effective. There are the huge pool of expert content writers in the industry if needed start-ups can take help from them during initial stages because professionals as such will know how to effectively pass the message to the crowd.

Overhyped expectations

Each and every single business will have expectations of its own kind. Be it small scale or large scale, expectations is what the company feeds on. Success comes with expectations and it’s quite natural. All these expectations may seem sensible, but when it comes to the real world scenario, these are just overhyped expectations which are considered as ideal cases.

Going beyond the comfort zone

This is yet another challenge to be acknowledged by the start-up companies. Once you get your business running and start getting a couple of projects, you have this tendency to be in your all-so-good-comfort zone. This is one bad thing to do. Start-up companies should push themselves beyond their comfort zone to stay on top and to achieve more. They should always be aware of the latest trends in the market.

By this, we come to the end of this blog.

The above discussed are some of the major hindrances faced by start-up companies, there are a lot more to the list. If you have the skills and ability to conjure up the above-mentioned factors, then yes, the start-up world is all yours. But in fact, there’s no one-stop solution for these challenges, all you need to do is give it your best shot and hope for the best.