Developing a strong employer branding strategy

Developing a strong employer branding strategy

Nov, 29 2018

The process of creating and maintaining your company’s brand as an employer is termed Employer Branding or Employment Branding. It is a testament to your organization’s reputation as an employer. The objective of Employer Branding is to present your organization as an ideal employer to attract the best talent in your field of industry. Effective branding is based on the organization’s values, vision, mission, and goals. It helps you showcase your uniqueness as an ideal employer and good environment to work and in turn delivering the compelling message to the best talents to join your organization.

What is employer branding strategy?

Employer branding is your organization’s uniqueness as an employer looking to hire the best talent. It is anything and everything that makes your company different from the rest. When you get your company’s employer branding right, you will attract the best talents. Job applicants today are closely scrutinizing the potential companies before making informed decisions about their careers. Hence, employer branding is very important for your organization if you want to attract and hire the right candidate. Making sure that the job applicants like what they see, hear, or read about a company most often depends on the recruiting department of that company.

Employer branding strategy can be defined as your company’s goal. It is the objective that you to need to achieve by laying emphasis on employer branding. A clear strategy is essential to gain good results in a short time. It could be a list of good practices that will promote your organization as an ideal employer based on its mission, vision, and values. Some of the common strategies include

Showcasing your brand: this involves demonstrating your organization’s values and focusing on your defined audience with a set of definite hiring parameters like attracting talents, retention, and engagement of the employees. At the same time, it should also provide the right picture to your company’s stakeholders. Presenting your organization in an optimal manner to both potential candidates and existing stakeholders is the key to showcase your brand.

Using multiple communication platforms: eloquent communication is a must for developing employer branding. It should deliver the right message to the potential talents and the stakeholders which can be achieved by using different communication platforms like social media, job advertisements, etc. Here, consistency is important and one must always ensure that the employer branding is in sync with the branding of the company on the whole.

Scale the progress: it is very crucial to determine the success of your employer brand which could be achieved through qualitative surveys and analysis where you can ask for employee feedback, encouraging employee referrals, and other qualitative measures.

Implement creative recruiting strategies: as it will not only help in getting your jobs viewed by potential talents but will also make the hiring process consistent with least effort, further enhancing your employer brand. This is especially helpful during bulk hiring or mass hiring.

One of the top recruiting company in Bangalore believes in strengthening their employer brand to gain visibility of the employer brand and the company as a whole. Mass or bulk hiring jobs in Bangalore page, for instance, will list out companies that have implemented creative and innovative recruiting strategies.

How to improve your employer branding strategy?

Stepping up your brand presence in the market as an employer is crucial to draw the right talent in your competitive field. Hence, improving your employer branding strategy is quite critical. It also involves strengthening your brand as an employer and as an organization. Here are some of the key aspects of improving your employer branding strategy.

Employer Value Proposition

Highlight your company’s employer value proposition which is a collective of the unique policies, programs, rewards, benefits, and other perks your company offers to the employees. Surprisingly most often, real talent would want to join a company that offers such benefits to its employees. Ensure to communicate your employer value proposition to the candidate at every step of the hiring process including and particularly in job advertisements and company website.

Employee Advocacy

The employees of a company make for the best employer brand. Unprecedented transparency exhibited by your employees and alumni will shape your employer brand. You can encourage your current employees to share their own story either in a written format (blog, testimony, experience, etc.) or as a video which will add on to your employer branding.

As the employer brand is the reflection of the organization’s objective as to how potential talents and also the current employees view the company, it is crucial to listen to your ex-employees to improve your employer brand.

The data collected by employing focus groups, conducting engagement surveys and advocacy programmes will facilitate the effective promotion of the company as an employer. It requires you to welcome and address the negative feedback to make improvements where need be. It also improves your company’s employee retention, productivity, and employee satisfaction which is a positive reference for your company as an ideal employer.