Drive and deliver unique product/brand positioning through innovative means leading to a strong customer association on online/digital platforms
Identify the scope and work towards improving the usability, design and content leading to consumer at the company website
Create and execute integrated marketing campaigns across all digital platforms
Promote content across social media platforms and ensure increased brand awareness experience and knowledge in improving click through rates and costs per click
SEO, SMO and Google + Facebook Lead Generation, social campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Constantly engage in social media analytics of the brand and its competitors in various product categories and update management on the findings must be comfortable being the single point of contact for clients if needed

Digital Marketing