Implement a marketing strategy (often as part of a wider sales and marketing program)
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Produce creative content, including videos and blog posts
Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
Maintain and update customer databases
Conduct market research, for example, using customer questionnaires and focus groups
Develop relationships with key stakeholders both internal and external
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are
effective
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Monitor and report on competitor activity
Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Build strong relationships with customers to fully understand their needs