Media Planners / Media Buyers

Job Description - Media Planners / Media Buyers

Requirements:

• Degree in Marketing, Advertising or Mass Communication
• Proven experience as Media Buyer or similar role; experience in digital media is preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics and campaign evaluation metrics
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Excellent communication, teamwork and negotiation expertise
• Organizational and multitasking abilities
• Attention to detail and critical thinking skills

Responsibilities:

• Developing effective media buying strategies
• Negotiating ad space and time slots with various media outlets
• Collect and analyze market data
• Participating in media planning to identify target audiences and craft effective campaigns
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to management and build long-term relationships with media owners like newspapers, magazines

For more details, Contact :

+91 7022998695